A new rumor is floating around that Stevey is pushing for full movie downloads for only $9.99. Jobs said, 'We set our mind to what we were going to do in the music business and revolutionized it, and now we want to do the same thing with film." The execs are worried about how much power to give Jobs, but if I were the movie industry I would go with this one. It's better than people just getting it for free off BitTorrent.